The new year brings lots of new changes. This is especially true of social media. Every platform makes updates during the year that cause businesses to have to update their marketing strategies. If we had a crystal ball, we would always be sure to stay just in front of the trends to get the biggest benefit for our businesses when the changes happened. While we don’t have a crystal ball, these are a few of the trends we expect to see with Instagram.Comments are open:1
You need to focus on IGTVIGTV was released last June and is going to continue to grow in popularity. Which means you need to have a plan on how to incorporate this into your marketing strategy. IGTV allows you to create videos up to one hour that will stick around, unlike the videos that you can create with Stories. The majority of Instagram users are under the age of 29 and prefer streaming content. They’re used to watching on their phones and IGTV tailors content to them.
Engagement is still where it’s atThis should go without saying but a lot of businesses still haven’t caught on. Social media is meant to be a place where you are social. So, if you are going to be on social media you need to take the time to interact with your audience. Here are some ways to help you do that:
- Put the emoji slider to work – this allows you to poll your audience to see how they feel on a topic, much like a poll.
- Answer FAQs – Use your platform on Instagram as a way to answer all those frequently asked questions that you receive. You can even put these in your Stories.