Using Video to to Navigate the Sales Funnel

Using Video to to Navigate the Sales Funnel

If you look at any article online right now talking about marketing trends for 2019 there will be one tip that you see consistently throughout—video. The use of video marketing has been increasing for the past several years, but it has become something that you can benefit from in every step of your marketing funnel.

Build awareness through video

There are plenty of ways that you can use video to build awareness of your brand, products, and services. They provide an easy way for you to show people how your product addresses what they need. You can create videos that answer questions, show how to do something, or even interviews with industry experts. There are plenty of ways to share content in videos that make people aware that you know what you’re talking about. The focus here is to get their eyes on your brand, not necessarily to grab the sale. These videos can be used on your website and social media platforms. Make sure that you remember to use SEO keywords in title, descriptions, and tags to help your target audience find your videos.

Bringing in leads

Now that you have their attention, it’s time to show them how your business can improve their lives. Remember that consumers aren’t looking to hear how great your business, product, or service is. They want to know how it’s going to make their life better. You can paint your company in the best light but if you don’t show the consumer that they are going to benefit greatly from doing business with you they are going to keep looking for someone that is showing them that. Creating good explainer videos is an effective way to do this. Video over written content allows you to connect with your audience. It helps you to build trust with them. This is the time when you take your videos up a notch. It’s important that you have a well written script to make sure you stay on task, communicate the benefits to the consumer, and remember to focus on them and how your product or service is going to address their pain point.

Converting leads

Once you have them interested in what you have to offer, it’s time to close the deal. People love testimonials. It’s word of mouth advertising and helps to ease their doubt that you are just giving them smoke and mirrors. Video testimonials are a great way to provide word of mouth advertising directly to the interested party. When you put these on your website and social media pages you make it easy for them to hear reviews without having to go and search for them. Don’t forget that video is a great way to stay connected and support the consumer once they become your customer. Create videos that show them how to best use your product or service. Create videos that answer the frequently asked questions that you receive. Lastly, create videos updating them on your business and thanking them for theirs.
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