How to Make SMS Marketing Work for Your Business in 2019Ever-evolving technology has kept entrepreneurs and marketing departments on their toes and it’s not going to slow down. Social media has been the big push for the last several years, but many businesses are starting to grow tired of the constantly changing algorithms. As soon as you have it figured out the platform makes a change. Getting organic reach is becoming more difficult, making social media just one more pay-to-play option. With that in mind, if you are looking for a new strategy in 2019, SMS marketing is an effective option.
Why SMS worksSMS marketing combines the best of email marketing and social media. People almost always have their phones with them. One study found that people on average look at their phones around 80 times per day. If you figure that people sleep for 8 hours a night that means they are checking their phones more than four times an hour. Since they are glued to their phones it’s a great way to get ahold of them. And, unlike social media, you know your message is getting to them instead of a third party controlling if they will be able to see it in their feed or not.
How to succeed with SMS marketing
Start obtaining phone numbers
Make sure they want to receive your messages
Choose the software that’s right for your business
Don’t overdo it