How to Get Your Business on the Fast Track with Social Media

With millions of blogs, profiles and social media tools to choose from, it can be easy to lose yourself in the social media landscape. Keeping a few important strategies in mind will help you maximize the time you spend online. • Manage multiple accounts. Using a social media management tool like Hootsuite can help you organize all of your efforts in one place. You can add Twitter, Facebook, LinkedIn and blog profiles and schedule your posts to spread throughout the day while you focus on the operations of your business. • Implement an SEO strategy. Optimizing your content through keywords and backlinks can help drive more people to your blog, letting you reach a wider audience with each post. Using consistent keywords in both your posts and social media promotion will help increase your page ranking. • Utilize Google Alerts. Monitoring words and phrases that are important to your industry in addition to your company name can let you know when other bloggers post articles related to your business. Commenting and linking to your website through these posts increases your page ranking and boosts your reputation as an industry thought leader. Making sure your social media efforts are designed to reach a widespread audience will save you time of trying to build your network one by one. What strategies have helped your small business create an online presence? Share your tips and experiences in the comments section below.
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