Good Website Design = Big Traffic

Internet marketing is more than just writing keyword rich articles and promoting your site on social media – an intuitive website design can have the greatest impact on driving traffic to your website. It used to be that designing an eye-catching website took a degree in graphic design, or the ability to write HTML code. These days, there are hundreds of easily customizable web design templates that you can purchase and download for your site. Even if you’ve never designed anything or opened up Photoshop before in your life, there are dozens of WordPress and website templates that will make designing a website a piece of cake. When it comes to choosing your template, you’ll want to make sure that it has all the options you need. For instance, if your site is only going to be a simple blog site, there are dozens of templates that you can download for free online. A simple Google search can show you where you can download all the free templates you like. Many people find that when it comes to needing more customization or the ability for their clients to order and pay online, purchasing a pre-made WordPress template is the best avenue. These templates have been professionally designed with a novice user in mind and seek to make it as easy as possible to publish your site online. Occasionally for your website, you may need to Photoshop or crop a photo. If you don’t have Adobe Photoshop and don’t want to spend the $400 for a liscense, there are several FREE versions of photo manipulation software available. One such program with rave reviews is Gimp 2.6. Gimp is freeware and has most of the features that Adobe Photoshop has with the added benefit of being free! If you have some experience with website design and need a free website design program, CoffeeCup is a free HTML text editor that gives you the ability to edit your HTML directly with a host of powerful web design tools. If you need to work with CSS or Java, Aptana Studio offers a free version of its software that can help you create Rich Internet Applications. The outline view makes it incredibly easy to view the DOM and the ease of working with Javascript makes Aptana a must have for any web developer. Check out your competition’s websites and see what their designs are like. Choose the best aspects, throw away the parts that make the site difficult to use, and don’t be shy about asking for a second opinion. Sometimes (especially if you are doing everything yourself), you can get a little too close to your creation and the ability to look at your own work with a critical eye is a crucial aspect of designing a good website. Making a website doesn’t have to be difficult. There are so many ways to find help that you have no one to blame but yourself if the site isn’t working. But, if all else fails, hire a web developer that has the experience and ability you need to get your site up, running and in front of your customer’s eyeballs. Sites like www.freelancer.com allow business owners to connect with web designers and get a variety of bids. Find someone who matches your price point and can do what you need and let them take care of it. You don’t try to do your own appendix surgery, so if you can afford it, get a professional who can help! It can make all the difference in the world!
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