3 Predictions for Social Media Trends in 2019

3 Predictions for Social Media Trends in 2019

Businesses that have stayed current in the past few years have had to make some major adjustments to their marketing plans. Gone are the days where billboard ads and direct mailings dominate marketing efforts. As the use of social media has continued to expand and change businesses have been forced to try to keep up. And, if you want to stay on top of things in 2019 to grow your business you will want to focus on the following three social media trends.
  1. Live Streaming is changing the way consumers interact with businesses

Think of live streaming as almost a video chat that you are holding with consumers. You can jump on social media and have a live video that is being broadcasted to your target audience. While you can’t see the people on the other side they are able to give you feedback, ask you questions, and leave comments that you can view while you’re still in front of them. This allows you to engage with your customer and keep the conversation going. New York Magazine and Livestream took a survey that found an astounding 82 percent of those surveyed liked when businesses used live video over other marketing efforts on social media. It allows them to watch demonstrations, get their questions answered, and make a “real” connection with the brand.
  1. Video has become a necessity

Apart from live-streaming video content is a crucial part of a social media strategy for businesses. Just like livestreaming, video allows you to build trust with your audience. E-tailing conducted a study to find out how the use of video impacted consumer purchasing. The results showed that 57 percent made a decision to purchase a product after seeing a video. It allows them to have more confidence in the product or service they are purchasing. Studies are showing that businesses that incorporate video into their social media efforts are seeing large increases in both traffic and conversions.
  1. Social is being rethought

Remember a few years ago when Pokémon Go hit the market? People of all ages were running around trying to find characters. Businesses were taking advantage of the popularity of the augmented reality and using the game to get people to come into their stores. While the popularity of this game has died down it doesn’t mean people have moved on from wanting the same experience. As the older members of Generation Z have hit the consumer market companies need to continue to adapt their marketing efforts to a generation that has grown up on technology. They have shorter attention spans and won’t stand for the long form content that older generations accepted. While these are new trends that we will see grow throughout the year it doesn’t change the fact that your business needs to continue to focus on the basics of social media. For example, your business needs to be “social” and work to engage with your audience on each platform you are on. And it’s better to choose one platform and excel at it then to spread yourself too thin. To find the right platform you have to figure out where your ideal audience is spending their time. Then you can start to implement the strategies included above.
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